The Answer: EVERYONE
Throughout my career with Hotels and ultimately 15 years with Ocean Park, Hong Kong, I promoted the importance of selling as everyone’s responsibility. Too often, many feel that selling is only done by the sales department, which unfortunately is most often the smallest department in the company with the least amount of employees. Everyone must be involved in selling and driving revenue for the company to be financially viable.
The success of a company is the responsibility of everyone.
When I first arrived at Ocean Park in 2000, the Park had a staff count of about 700. Fifteen years later in 2015 as business grew, the Park was supported by up to 3,000 employees. The sales and marketing department was represented by about 60, approximately 2% of the total workforce. The actual sales team was about 20. Each day, I promoted the fact that while the park was very successful over the years, imagine how much more successful it would be if all 3,000 employees were selling something every day. It did not matter what they sold, just so they sold something, a bottle of water, a candy bar, a retail item, a photo, etc. If each employee sold $10 of something every day, this would be an additional $30,000 revenue per day. This represents over $10 million a year in added revenue. The goal then would be to encourage everyone to be selling all the time, every minute they were at the park.
Everything can be sold and should be sold.
Instead of only relying on the small sales department, create a larger force of people who are selling. Encourage all staff to drive revenue, it benefits everyone. The more the company makes, the more it can share with its employees.
Think about this and how you can mobilize your human resources to drive revenue.
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