The three P’s of Theme Parks and Attractions

 

Waiting in lines, long or short, seems to be a norm at theme parks and attractions.   It is because the park and its attractions are popular that there are lines.   While we all dread this aspect of a day at the park, we probably would not go to a park that does not have wait lines.  The soul of a park can be identified by its attendance.   If there is not a crowd in the park, a crowd at the entrance, and eager patrons to get in, it  probably is not worth the effort to visit.  Waiting in line is part of the DNA of a popular theme park.

Nonetheless, I did learn very quickly in my career about the three P’s theme parks from CEO Tom Merhmann.   He taught me that management should make every effort to not have guests wait to:

1.      Park

2.      Pay

3.      Pee

However, while effort is made to minimize wait times, waiting lines are inevitable.    Parks do a great deal in helping to pass the time in lines and minimizing the anxiety for their guests.  There are roving entertainers, Food and Beverage Carts near the lines to provide refreshments and retail.  To assist on warm days, mists of cool water from overhead pipes, and on cold days, portable heaters.  Wherever possible, trees are planted by lines to provide shade and where there are no trees, awnings are erected.   All this aids in the comfort level of guests.

A wait in line builds anticipation of what’s ahead.  

While there may be some frowns in lines, as the wait shortens, you can see the smiles on faces begin to emerge.  Adrenaline kicks in and excitement builds exponentially.  Then, it is your turn to enter the attraction or get on the ride.  Somehow, the anxiety from the wait is gone and the only emotion is the thrill of the attraction that is ahead. 

Seasoned Park visitors understand this and prepare themselves for it. 

You can say that standing in line is part of the experience.   I have always said we should expect the wait, don’t get bothered by it, enjoy the surroundings, the views, and whatever the park is offering at the time.   We go to a park for fun, let the wait be part of the fun, and don’t let it spoil the enjoyment.

Patience is a virtue and though it can be challenging at times, patience is what helps us to understand the world around us and keeps us focused on the big picture.   It is applicable in your career and in your personal life.   I have always believed in patience with my team, superiors, and with the guest.